Frequently Asked Questions Questions

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WHY SHOULD I USE ON HOLD MESSAGING?
Nobody likes to be put on hold. But, it happens every day in every business. Custom on hold marketing has proven to help improve business image, reduce call hang ups and caller frustration while on hold. It will also educate callers about your products and services, increase caller inquires and sales. If you have a hold button on your telephone you have your own broadcast station. Use it to effectively market and communicate with your callers about your business.

WILL IT HOOK UP TO MY TELEPHONE SYSTEM?
Most phones systems made in the last 20 years have on hold capability. New equipment available today can even provide a small or home based business to play custom on hold messaging. We will be happy to answer all your questions about interfacing on hold messaging for your phone system.

WHAT TYPE OF ON HOLD EQUIPMENT DO I NEED?
Most levels of our service include a digital message announcer for heavy duty on hold use. If your phone system is a newer computerized system we can e-mail files to you. We can also remote load your production from our studio via phone line or the internet. In any case we can produce on hold messages in any format you desire. We will assist you in choosing the right delivery method based on your phone system and your requirements.

WHAT DO WE SAY TO OUR CALLER’S?
We will consult with you to provide just the right message for your business. Say whatever you like to educate callers about your business. Introduce new products and services, provide industry updates, announce recent achievements, and promote special events and sales. The list of topics is endless.

WHAT VOICES AND MUSIC ARE USED?
Professional male and female voice talents are used to voice your on hold message. With our extensive music library, voice talent and script writing staff The Watts Group Inc. will ensure a creative and effective message for your business. Click on Audio Demo and listen to and choose voices and music for your messages. All music licensing fees are included with our service.

DO I HAVE TO PAY FOR MUSIC LICENSING?
Our extensive music library is fully licensed. That means no additional licensing fees are passed on to you. We can even complement your total marketing efforts by incorporating your company jingle into your program!

OFTEN WHEN I'M PUT ON HOLD, I HEAR A RADIO STATION. IS THIS LEGAL?
Actually, no. Any unauthorized use of music for the benefit of your business is not allowed by law. You can find more information on this from the major licensing organizations, ASCAP and BMI. The best reason for not using the radio is that you lose all control over content. You may even be advertising for your competitors on your phone system. Take control of what your callers hear!

WHAT IS MY INVESTMENT?
For less than $50.00 per month you can have a creative custom, attention getting on hold message that proudly represents your business, image, products and services to your callers. Other factors, such as number of locations and how often you change your message per year effects pricing. Just give us a call or fill out our contact us form. We will be happy to consult with you and provide just the right service and pricing for your needs.

IS THERE ANYTHING ELSE I SHOULD KNOW?
Since 1992 the Watts Group has been providing the finest on hold marketing to clients nationwide. We are a full service audio marketing company and a proud member of the On Hold Messaging Association. We offer multiple location discounts, plus many of our clients utilize co-op advertising funds to help pay for on hold marketing. As always, our services come with a 100% guarantee.

HOW DO I GET STARTED?
Simply give us a call toll free at 866-731-9188 or e-mail us from our contact us page.

NOT QUITE CONVINCED?
TRY US FREE FOR 30 DAYS! That’s right. We will write and produce your custom on hold message free for 30 days. If you are not completely satisfied return the production and equipment and pay nothing. Why do we offer this? Because we know you will love our service and won’t be sending it back.